Digital signage provides many benefits to hotels and conference centers working to maximize the value they provide to customers.
the lounge at eastin.
The cost of digital signage may seem significant, but when evaluated against the potential for return on investment (ROI), a strong business case emerges. Digital signage can generate a revenue return that far outweighs initial investment, and in a short period of time.
The Top 5 Ways to Generate Digital Signage ROI for Hotels and Conference Centers.
Here are some key elements to evaluate when looking at the ROI your digital signage might provide:
installation in progress
1. Revenue from promoting in-house amenities
Endemic advertising promotes the amenities owned by your business at your facility, like the spa, bar or restaurants. Your facility benefits from having amenities that will appeal to your audience, at the right time and in the right place, and digital signage makes sure your guests really know what you have to offer!
Digital signage can make a huge impact on sales relative to cost. Digital signage can also be very time-targeted, allowing facilities to promote (for instance) happy hour to conference attendees as they end a day’s meetings, or promote breakfast to guests as they leave their rooms in the morning. Digital signage has an awareness rate higher than almost any other form of advertising (the result of minimal competition, uniqueness and location) at around 70% viewership. Digital signage therefore presents a wonderful way to ensure your amenities are strongly promoted, leading to improved revenue.
2. Revenue from promoting outside businesses
Non-endemic advertising creates revenue by promoting other businesses (outside your facility) to your customers. Revenue is generated by selling advertising time on your digital signage. Venue digital signage is incredibly valuable because hotels capture a specific audience in a specific circumstance – a very targeted demographic, ready to spend money. Here are some reasons your audience is so valuable:
- Reach – Digital signage in your facility can target a specific audience. For example, hotel guests generally have no option but to eat out while travelling, and their starting point is your hotel.
- Relevance – Because you draw a particular kind of guest, you can narrow in your content to suit your guests. You can promote dining facilities that provide the types of food and level of quality appropriate for your guests.
- Impact – You can reach your guests at the right time, when they are inclined to buy.
As a result of these factors, your audience will be very valuable to the right advertiser. A single hotel also has the benefit of being close to the advertisers it promotes. There is huge opportunity to sell advertising to a restaurant across the road from your facility.
You provide access to the right people, at the right time, in the right location, and digital signage can leverage this audience to generate your facility significant revenue.
3. Reduction in overhead – F&B staff spending time on meeting room updates
Many facilities struggle with the task of keeping meeting room boards up-to-date and looking good. The process can be a time-intensive, laborious chore that is also prone to failure. Digital signage on room boards reduces staff overhead and production costs tied to printing signage on paper. Digital Signage can be integrated into event management systems, to ensure all boards are updated accurately and on time. Digital Room boards can also serve as another medium for the above advertising-related revenue streams.
4. Reduce cost of front desk and concierge services
The cost of guest services at hotels and conference centers is significant. Helping guests find their meeting rooms or exhibit halls is time-intensive, distracting and often not very helpful for guests. Digital wayfinding can overcome these challenges by providing clear, real-time directions to meeting locations. In addition to wayfinding, interactive concierge boards can be used to highlight local attractions (and directions), local weather forecasts, flight information and printable boarding passes. Not only do these features improve the customer experience, they significantly reduce staff overhead.
5. Increased group meeting and events revenue
How impressive is your meeting and event space? Digital signage instantly projects a level of sophistication and quality that directly affects the short-term and longer term impression customers have of your hotel. Digital signage not only improves the guest experience, it allows your sales team to present your hotel as modern and technologically ready for any group. Simply put, digital signage is a must for any modern meeting area.
The range of revenue-generating and overhead-reducing uses for digital signage means that investment costs can frequently be recouped in 12 months or less, while a digital signage system itself will last 3-5 years. Digital signage therefore represents a revenue stream that requires little maintenance and that can be tuned to the needs of your specific business.
The DMB system is web-based all the DMB display and all can be managed through google chrome browser by key in username and password.
On the other hand, the system can be support Virtual Cloud system and the whole system can be supported without local server and the whole thing could be support cloud based and hazzle free.
2. the Layout for publish could be design and support Multiple play area as well.
3. For program management, the publish can be set based on time and when to play the content.
Let’s look at our user friendly interface
-support Multi-location and web based program link to main server
– Support TXT(running text, all pictures format, Videos)
– Support Web plugin ( website into display)
– Scheduling and time period of program playing
– Easy to use and interactive user interface
– We do supply Different size of Digital Signage ranging from 19’inch, 43 inch, 32 inch, 65 inch and so on.
– Vivid display and Built in sound speakers
– Android Terminal Digital Signage
– WIndows Azure and Cloud Solution
If you would like to examine the benefits of digital signage to your business and the specific metrics you can use to calculate the potential return on investment digital signage offers, contact us at below:
Can you think of any more reasons as to why you will benefit from digital signage?
Let us know via facebook www.facebook.com/cttech66
CT is one of the longest standing and wall mounted digital signage companies in Malaysia. We provide enterprise and entry-level digital signage software solutions to organisations small and large, from large media owners to colleges and charities.
we providng to customer from Penang to Kedah, digital Signage Solution provider for digital Signage advertisement include in Terengganu, IPOH, Kuala Lumpur, Melaka,Pahang , Selangor as well as Johor.
Digital signage Penang supplier , Malaysia supplier, Digital Signage Solution provider, Digital Signage advertisement, Digital Signage Penang, Digital Signage Terengganu, Digital Signage IPOH, Digital Signage Kuala Lumpur, Digital Signage Melaka, Digital Signage Johor, Digital Signage Pahang, Digital Signage Selangor, Digital Signage Kedah